https://merakida.com/wp-content/uploads/2020/04/blog-header-bg-min.png

Our Process

We bring great results by working with your team and aligning
your efforts with your core goals.
Project introduction & setup

Discovery

This is the stage where many questions arise, and doing comprehensive research can help answer most of the early and reap the benefits in the later stages.

Before beginning the design work, let us understand the requirements clearly with these:

  • Meet, talk, observe and understand customers in their environment
  • Analysis of previous data
  • User Interviews
  • Understand market competition
  • Identifying business objectives
  • Question boards
Ideation and Concept

Define

After going through the research & analysis phase, it’s time to apply the design in real life situations. The user mapping technique allows you to identify gaps in the UX and predict any friction before creating a final model.

Now you have a strong, solid base that allows you to specify and explain the concept of the product like, What user groups is going to help the product, It’s not going to solve any problems or meet any needs & How are you going to do that.

To name a few, there are a lot of tools and techniques that help in the ideology and concept phase:

  • Personality
  • Service Blueprint
  • Customer Journey Map
  • User Scenarios / Stories
  • Consumer flows… and many more
Wireframing & Prototype

Design

As product designers, we should never skip the wireframing step. Wireframing phase is a bridge between visual research and design. This allows test-drive ideas and projects to be redirected quickly.

Advantages of wireframing for the client

  • The client is well aware of their product, customers' needs and behavior
  • Allows clients to test ideas first
  • Allows us to eliminate errors and problems early
  • Allows for rapid prototyping

Wire-Framing & Prototyping

Our UI / UX Designer uses reliable wireframing tools such as Adobe XD, Axure, UXpin, Sketch, and Balsamic to create quick mockups and wireframes.

  • Low fidelity wireframes
  • High-fidelity wireframes
  • Interactive Prototypes
  • Quick mock-up
Testing & Implementation

Develop

We give life to designs and make them real. The latest technologies are leveraged to develop seamless, scalable and potentially robust applications. At this stage we are engaged with construction engineers and other consultants to start their work and coordinate with our design.

Once the product is ready to go live, you should check how it works and if the problem is resolved as intended. In the final stages, when the development team is almost with the product, you need to sit down with them to see if all the requested changes are complete.

You can test just about anything in a digital product: performance, code, design solutions, buttons, forms, etc.

Tools and techniques for testing:

  • Design bug bash
  • Guerrilla Usability Testing
  • A/B testing
  • Heatmaps
  • Analytics
  • Beta testing
  • Multi Device Testing